My wife suggested I create a photoblog as a platform for my photos (I am getting more and more into my photography and while I may not be technically proficient, I am enjoying it tremendously).
So, anyway, here is my new photoblog. I hope this blog works for you and for me!
I realised that my camera, a Canon Powershot SX100 IS which I bought in Japan in July/August 2008, has a lot more functionality that I realised. I’ve started learning how to use it better and that largely includes playing around with many of the manual or semi-automated settings which I have pretty much skipped over since I first got the camera. Granted the camera isn’t exactly a digital SLR camera but I have seen a lot of really great photos taken with this camera and compared to what I have been taking lately, I have a lot of room for improvement with this camera alone.
Aside from re-introducing myself to f-stops, shutter speeds, ISOs and other technical aspects of photography, I’ve also been thinking quite a bit about the software I use to process my photos. I’ve been using iPhoto ‘09 as my primary photo management and editing software for a while now and recently started playing around with Picasa 3 which is pretty good at a lot of things iPhoto still struggles with (including face recognition, aspects of photo editing and how it presents images and their metadata). I have seriously considered ditching iPhoto in favour of Picasa (I still am) but I’ve decided on iPhoto as my primary application and Picasa for ancillary stuff for now mainly because I have a tendency to act on software choices impulsively and regret it later.
I thought I’d also try out some of the more specialised applications available so I’ve just downloaded trial versions of both Lightroom 2 and Aperture 2 to test out. I haven’t a clue which one is best and I am sure it will be a pretty spirited debate to boot.
I’d love to have a digital SLR but I reckon that until I am using my compact camera about as well as it can be used, a DSLR will largely be wasted on me. I am pretty excited to be getting back into photography. I was really passionate about it when I was a teenager and I’ve always enjoyed taking photos. I just haven’t paid much attention to the technical aspects for over a decade and I’d like to change that. A couple people have started their own Project 365 which involves taking a photo a day for a year (one photographer doing this is Jeanette Verster who apparently really worked on her technique the first time she did this and she takes awesome photos).
I am not even going to compare myself to photographers like Jeanette but I do want to learn to take even better photos with what I have. I do love taking photos, even if that gets me into a bit of trouble at times, and maybe doing my own version of Project 365, together with learning more of the technical stuff, will help me get better.
I just think about how envious I feel when someone whips out a DSLR at an event or social function … that inspires me to take better photos and maybe even get myself a DSLR when I am all grown up.
Ok, I have a ton of work to do but I had to get this one out. Standard Bank blogged about its branch locator page on its site on Facebook (I can’t link to the site, sorry, the bank’s terms and conditions prohibit that):
The bank’s response to my suggestion that it load its branches and atms onto Google Maps was basically a link to the page on its site with a link to the branch locator (and other information).
Update 3: It turns out that what I thought was the bank’s response to my comment was not meant to be a response but rather a supplement to the original post on the page. I managed to slip my comment in between the original status posting and this update with the link to the locator page.
I tried out the branch locator and searched for the Woodmead branch and got this result:
Then I searched for (and found) the Woodmead branch on Google Maps (by the way, this map is a dynamic map embedded in this page so play around with it):
Update: I managed to pick a terrible Google Maps example here. It isn’t even in the right suburb! No idea who created the landmark but this is another good reason for Standard Bank (and any other business with an interest in making its physical location/s known) to take control of this sort of information layer.
Not sure about you but I find entries on something like Google Maps much more useful to me. I can save the location, sync it to Ovi Maps and navigate there. When it comes to Standard Bank’s branch locator, I get to print out a page with some data.
Looking at it from a different direction, if I am going to be in an area and want to know where the nearest Standard Bank branch or ATM is, I’d be able to find it pretty easily if that data was on Google or Ovi Maps. And if all that data on the branch locator was added to each Google Maps listing, well, I may not need the branch locator and the bank will have given me a tremendously valuable resource.
Just saying …
Update 2: Angus Robinson from Brandsh, Standard Bank’s agency’s head, called me after I published this post to chat about the post and, during the course of our conversation, pointed out that the mobile site (standardbank.mobi) also includes a branch and ATM locator and a more dynamic one at that. I didn’t even know that the mobile site had this functionality. I tried the mobile site locator out and searched for ATMs in Sandton:
I selected the one at or near the McDonalds and requested directions. Its not clear how it calculated these directions or whether there is some form of cell tower tracking or GPS involved but this is what I got:
I also tried the map and got the following:
This does make it easier to find branches and ATMs on the go, for sure. What would help more is a layer on Google Maps for people who want to search for these branches in a more dynamic and useful format. Max Kaizen pointed out to me that she has found Standard Bank branches/ATMs using Ovi Maps (something else I didn’t research). If you have a Nokia device that runs Ovi Maps, that seems like a better bet, assuming it is more accurate than the “Woodmead” branch I included a map to above. This is actually one time that Ovi Maps seems to have better map data than Google Maps and makes it easier to find stuff.
I had a couple thoughts at about 4am this morning after I put our son back down to sleep. Most of those thoughts were ways that Melrose Arch might find useful and which may just help build a little community of fans about the shopping district (in retrospect, it is a little more than just a shopping mall – shopping district sounds a little more appropriate). Of course I am going to preface this email by saying that I am just a blogger and a lawyer, hardly the social media experts advising Melrose Arch, but there is a chance that I might have a useful idea here and there.
One of the reasons why photography is banned at Melrose Arch seems to be that people were taking photos there for use in adverts or otherwise for commercial use. Those uses were presumably problematic for a variety of reasons so the Powers That Be banned all photography unless permission was expressly given. An example of that sort of permission is the form I had to fill in last year.
If you visit the Melrose Arch website it quickly becomes clear that Melrose Arch is intended to be a lifestyle destination (I made this point in my previous post). Melrose Arch also has its Twitter profile and Facebook page, both have fairly anemic followings considering the organisation behind them.
I may be getting a little carried away with Melrose Arch’s appeal but there must be other people who find the district visually appealing and would love to know more about it. Unfortunately there doesn’t seem to be much attention given to the architecture, the philosophy behind the development or any of that stuff on the site. Melrose Arch has offered me a media pass to take photos and I was invited to join a walk-around but I kept thinking there must be a more sustainable way to make this sort of thing available to all tourists, local and foreign.
This is the part where I actually get to my suggestions. Here goes:
What if Melrose Arch’s security approached people taking photos and gave them a card that –
But wait, there’s more. Melrose Arch should take over its Google Maps listing and add more interesting or relevant information like shopping times, profile and site links and more. It could even encourage its tenants to do the same with their Google Maps listings and add to the body of entries for businesses and retail in the district. Imagine if more people added reviews like the one I added?
I didn’t see any links to or mention of Melrose Arch’s Twitter profile or Facebook page on its website. Shouldn’t there be prominent badges on the landing page or something? This one is a little obvious so I am sure Melrose Arch’s agency is working on something already. Another suggestion is to include a dynamic news stream on the “Press Room” page to include mentions across the social Web, as well as mainstream media mentions. Granted there may well be negative mentions but if Melrose Arch manages to cultivate a community of fans, that stream will be a pretty effective way for its fans to share their experiences in a location potential visitors are going to look.
Other suggestions include Melrose Arch shooting videos with people involved behind the scenes like the architect/s, designers, featured tenants and so on which can be posted on YouTube (or various locations) so visitors can find out more about decisions that were taken when developing parts of the district or the symbolism of a particular piece of architecture. That sort of thing. What about a series of sms short codes that give tourists easy access to snippets of information about these same features as they are walking through the district. I’ve seen a phone in version of that in and around Sandton. The idea here is to engage curious tourists on the ground, while they are immersed in their Melrose Arch experience.
All of this is in addition to Melrose Arch’s social media outreach which should include monitoring and commenting on blog posts, tweets, Facebook mentions, photos uploaded to Flickr and PicasaWeb, videos uploaded to a variety of video sharing sites and more. Melrose Arch’s current social media initiatives are a good start but it can do more. It would also be beneficial if Melrose Arch people would engage too. It isn’t clear whether someone actually working there is involved in the Twitter profile and Facebook fan page or whether those profiles are being maintained by its agency. The former is more authentic and more interesting. The latter is just another PR channel.
There seems to be so much Melrose Arch can do to engage more meaningfully, crowdsource its marketing and awareness campaign and build some buzz about itself as a destination. These are just a couple ideas that popped into my head in the early hours of the morning. I am sure the pros can come up with even more amazing ideas that don’t even have to cost all that much! The real question is whether Melrose Arch recognises the possibilities and has the will to do something to achieve them?
I am working at the airport for a couple hours this morning after dropping a relative off for a flight back home. The traffic heading back to Joburg is hideous so its worthwhile working here for a bit.
I just connected to Internet Solutions’ AlwaysOn hotspot at the Mugg & Bean at OR Tambo airport and I did a Speedtest like any geek would on connecting to a new hotspot and was pleasantly surprised by the upload speed for a change:
High upload rates are really important for the social Web which often involves more uploading than downloading. Current upload rates on ADSL are frequently miserly and this only stifles social media adoption when users are faced with slow uploads to popular social networks.
I’m going to upload something just to experience the boost in speed before returning to my usual upload trickle.
This post will not make me very popular in some circles but the point I want to make here has to be made. A big part of marketing today is a strong focus on social media and for good reason. It is a powerful, cheap and effective platform which I, uninformed about the mechanics of marketing as I am, believe will supersede traditional marketing channels in the coming years. It is also a misunderstood platform and phenomenon and ignorant and so-called social media “experts” or “gurus” are misleading their clients into believing they are truly taking advantage of this revolutionary platform when they are just doing more of the same.
As a starting point, watch this video:
Does any of this sound familiar? Having received a pitch from a social media marketing agency, are you still trying to figure out how, exactly, this stuff is supposed to help your business reach more people and make more money, at least for you?
Besides the vagaries of the business and the fact that many posers will struggle to translate the social Web into sustainable and meaningful boosts to your business, many of the initiatives these so-called experts deploy are not really social media instances, they are pretty much what you were doing before the Web went social except these tools are free and you are paying these experts a mint to use them on your behalf.
Twitter and Facebook accounts being maintained by agencies seems to have become fairly commonplace with corporate social media marketing campaigns. I suppose marketing managers unfamiliar with social media take comfort in the knowledge that someone else is taking care of these services, not realising that social media oriented marketing doesn’t mean using Twitter as a communication channel in addition to or instead of, say, email campaigns or magazine ads.
Social media is about people communicating with each meaningfully. In the context of a social media marketing campaign, social media helps people within a company engage meaningfully with customers. It isn’t about Twitter or Facebook per se but rather what those tools help you achieve. Granted I am a lawyer and not a marketing person, but I don’t think I am wrong in saying that you really should research which social media tool/s is/are right for what you want to achieve. I came across a book a little while ago which contained some great advice for marketers who want to use social media to market their products and services. It is called “Groundswell” (here is the blog, the book on Amazon and the book on kalahari.net) and one of the points its authors make is that different markets and campaigns are best served by different social media tools. No one size fits all and anyone who tells you otherwise probably doesn’t really understand what he/she is doing.
Why am I going on about this stuff? I’ve been thinking about this issue for a while now. Social media posers undermine the good work done by innovative and creative agencies to help businesses make effective use of social media by promising the world and failing miserably. Not a new story but its relevant given the tremendous amount of attention paid to social media. The social Web is not a blip. The Web and out digital communications are becoming increasingly social and connected so it serves as a perfect platform for marketers but their efforts must be carefully thought out and authentic.
Simon Dingle made a great point a little while ago which I read as commentary on authenticity in social media marketing:
I am no more impressed with companies using Twitter than I am with them using telephones. Twitter is just a simple tool – it’s what you do with it that matters.
And no amount of PR posturing can disguise a rotten business. Using Twitter to defend a kak product is just lipstick on a pig.
It doesn’t help a business to outsource its voice to a know-it-all agency that promotes the current social media tool as the solution for its marketing needs. A good agency will help a business formulate an effective strategy using the right tools for the job and empower people within the business to engage meaningfully with their customers. I just don’t see how paying an agency to tweet on your behalf is a good use of the platform at all. It converts a social application, Twitter, into yet another one way communication channel (“thanks for your tweet, we’ll get back to you” from the agency doesn’t qualify as meaningful engagement). Getting the engineer who designed the product in touch with customers through Twitter, Facebook, a blog or even a forum (remember those?) is much closer to meaningful engagement and social media’s essence.
Its all about an authentic voice using an appropriate tool, not using the current cool tool because its the current cool tool.
I am periodically reprimanded by some security guard for taking photos of or in the vicinity of a shopping mall. I have essentially been told that taking photos in or of shopping malls is banned with no real rationale. I took a photo of a renovated space inside Balfour Park yesterday and I was told about the ban and also that photos have been banned for more than 20 years. No-one has been able to give me a reason for the ban. The closest was Melrose Arch where I was required to complete a film production request for filming before I could take photos.
I don’t think I have talked about why I even want to take photos of malls. One reason is that I am fascinated by some of the designs and architectural elements. I don’t know much about design or architecture but some of these buildings fascinate me and I feel this compulsion to share my experiences.
This compulsion brings me to the main reason I take photos of these sorts of places and other areas I visit. I think of it as local tourism powered by social media. It really struck home for me how empowered we are if we have a decent mobile phone with a camera and access to our social networks the other day when we were at the Joburg Zoo. We were walking from one section to another and passed a family where everyone was holding a camera-phone. Rather than visit all these local destinations oblivious to their various appeals, I like to capture the interesting and attractive things I see and share them with my communities on the various social networks I frequent.
A number of shopping malls in South Africa have undergone fairly extensive renovations in an apparent effort to make them into lifestyle destinations rather than just a series of shopfronts. The owners appear to want visitors, local and foreign, to frequent their malls and spend as much time as is possible there. Heck, the parking rates alone must make longer stays lucrative. It isn’t always possible to travel outside of your hometown for a break so local destinations are so important. Consider this tweet I noticed on Melrose Arch’s Twitter page:
When you overlay a social media and the social Web, experiencing local destinations becomes a social event if we can capture our experiences and share them. Geolocation means you can take a couple photos or videos while you are having lunch somewhere or just taking the little ones out for a walk and have that content show up on a map. Those maps can be pretty handy for other people who want to have similar experiences. You know, they guide those potential visitors to the locations their predecessors frequented.
I don’t know why shopping malls prohibit photographs and I wish someone in the know would explain it to me. It just seems to me that the people who make the decisions are missing a valuable opportunity to put their destinations on the map in a very meaningful context, literally. Visitors should be encourages to share their experiences at these destinations and interact with them as much as possible. What about QR codes on shop windows linking to their websites or information about the shopping malls themselves (design, history, future plans). Visitors to these malls are increasingly online, mobile and connected and shopping malls have thusfar only managed to achieve lackluster engagement with the social Web. Here are how two of the higher end shopping malls are doing online:
Imagine if visitors were encouraged to capture their experiences and share them? It must be possible to manage security and safety concerns and still facilitate this? I don’t think that shopping malls can really afford to neglect the social Web as a tool in their marketing toolkits. These malls need to realise that engagement with their customers is more about just throwing up a Twitter account and a Facebook fan page. What about engaging with those customers in the malls themselves and encouraging them to share their experiences on location with their social networks. Remember “word of mouth”? Well, this is how it works.
