Paul Jacobson

I’m not sure if this is clever marketing or going just a little too far but there is apparently a perfume an apparently erotic scent called “Vulva” which is being marketed through a very NSFW website at the url www.smellmeand.com (look at that carefully).

As for the actual product, let’s just say it brings new meaning to the term “scent of a woman“, so much so that I wonder if this isn’t a hoax of some kind (and if it isn’t then this is definitely reminiscent of the “olive” thread on Tertia’s blog recently). The idea seems to be to carry this small vial of this scent around with you and dab a little on the back of your hand whenever you have the urge to take in the scent of a woman. The ad portrays a seemingly sophisticated man using this stuff but I have to wonder about the market for this product. I am sure there is one but this is not exactly the kind of scent you dab behind your ears on a first date (although, different strokes …).

The way this product is marketed is pretty in-your-face and the intention is clearly to use erotica/sex/soft porn to sell the perfume scent. It you take a look at the meta tags in the site’s code you will find just about every sought after sex-related search term on the Web:

Not only are there provocative images on the landing page but there is a gallery of even more images, a couple desktop backgrounds you can download and add to your desktop (definitely not for your work computer though!) and a short video in case you prefer your media to be moving.

All in all, an interesting one.

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vulva, perfume, sex sells, marketing, sex advertising, sex keywords, images, video

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